Opportunity Information: Apply for ND NOFO 23 100

The Established Opinion Leaders Press Events opportunity is a U.S. Department of State (U.S. Mission to India) public diplomacy grant run by the U.S. Embassy in New Delhi, inviting eligible, legally recognized organizations to apply for a cooperative agreement to design and deliver a year-long series of media engagement events across India. The core purpose is to give established opinion leaders, primarily journalists from print, digital, and broadcast outlets, a close, on-the-ground look at U.S. government-funded programs operating in India. By organizing these visits and interactions, the program aims to help influential members of the media directly observe U.S.-India cooperation in practice, understand the policy goals behind specific projects, and communicate those insights to broader audiences through credible, firsthand reporting.

The funded organization would be responsible for planning and executing 12 press events over a one-year period. These events are intended to take journalists to program sites where American-funded initiatives are being implemented, facilitate meetings with project beneficiaries, and arrange on-the-record opportunities with senior Mission India principals who can explain the rationale, objectives, and outcomes of the programs. The subject matter can span multiple sectors that reflect the long-running bilateral partnership, including areas such as culture and public health, with the announcement specifically referencing COVID response and vaccine production as examples of cooperative work that could be showcased.

Geographically, the events can be held within any of the U.S. Embassy New Delhi region or the regions covered by the four U.S. consulates in India, giving applicants flexibility to propose a nationwide spread of site visits that best illustrate U.S.-supported impact. Because this is a cooperative agreement rather than a standard grant, applicants should expect substantial engagement and coordination with the U.S. Embassy Public Diplomacy Section during planning and implementation, including alignment on messaging goals, participant profiles, and event execution standards consistent with U.S. and Indian legal and technical requirements.

In terms of funding and basic administrative details, this is a discretionary opportunity (Funding Opportunity Number: ND NOFO 23 100; CFDA: 19.040) with one anticipated award and a maximum award amount (ceiling) of $80,000. The opportunity was posted April 12, 2023, with an original closing date of June 11, 2023. Eligible applicants are listed broadly as “Others,” with full eligibility parameters and required documentation referenced in the complete announcement under the related documents section.

  • The Department of State, U.S. Mission to India in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Established Opinion Leaders Press Events" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Apr 12, 2023.
  • Applicants must submit their applications by Jun 11, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $80,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
Apply for ND NOFO 23 100

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Frequently Asked Questions (FAQs)

What is the Established Opinion Leaders Press Events opportunity?

It is a U.S. Department of State (U.S. Mission to India) public diplomacy grant opportunity run by the U.S. Embassy in New Delhi. It invites eligible, legally recognized organizations to apply for a cooperative agreement to design and deliver a year-long series of media engagement events across India.

Who is offering and administering this opportunity?

The opportunity is offered by the U.S. Department of State (U.S. Mission to India) and run by the U.S. Embassy in New Delhi, with implementation coordinated through the Embassy's Public Diplomacy Section.

What is the core purpose of the program?

The program is designed to give established opinion leaders, primarily journalists, a close, on-the-ground look at U.S. government-funded programs operating in India. The intent is for participants to directly observe U.S.-India cooperation, understand policy goals behind specific projects, and share insights with broader audiences through credible, firsthand reporting.

Who are the intended participants in the press events?

The events are intended for established opinion leaders, primarily journalists from print, digital, and broadcast outlets.

What type of award is this: grant or cooperative agreement?

This opportunity is for a cooperative agreement, not a standard grant. The description indicates that applicants should expect substantial engagement and coordination with the U.S. Embassy Public Diplomacy Section during planning and implementation.

What does "cooperative agreement" mean for implementation?

Based on the opportunity description, a cooperative agreement implies substantial involvement by the U.S. Embassy Public Diplomacy Section, including coordination on planning and implementation. This includes alignment on messaging goals, participant profiles, and event execution standards consistent with U.S. and Indian legal and technical requirements.

What is the funded organization expected to deliver?

The funded organization would be responsible for planning and executing 12 press events over a one-year period.

How many press events are required, and over what period?

The requirement stated is 12 press events conducted over a one-year period.

What activities should each press event include?

The events are intended to take journalists to program sites where American-funded initiatives are being implemented, facilitate meetings with project beneficiaries, and arrange on-the-record opportunities with senior Mission India principals who can explain the rationale, objectives, and outcomes of the programs.

What topics or sectors can the press events cover?

The subject matter may span multiple sectors reflecting the long-running U.S.-India bilateral partnership. The announcement references areas such as culture and public health, and specifically mentions COVID response and vaccine production as examples of cooperative work that could be showcased.

Where can the press events be held?

Events can be held within any of the U.S. Embassy New Delhi region or the regions covered by the four U.S. consulates in India. The opportunity notes that applicants have flexibility to propose a nationwide spread of site visits.

Is the program limited to New Delhi, or can it be nationwide?

It can be nationwide within the regions covered by the U.S. Embassy in New Delhi and the four U.S. consulates in India, allowing applicants to propose site visits across India that best illustrate U.S.-supported impact.

How many awards does the announcement anticipate making?

The announcement anticipates one award.

What is the maximum funding amount available?

The maximum award amount (ceiling) listed is $80,000.

Is this funding opportunity discretionary?

Yes. The opportunity is described as a discretionary opportunity.

What is the Funding Opportunity Number (FON)?

The Funding Opportunity Number is ND NOFO 23 100.

What is the CFDA number for this opportunity?

The CFDA number provided is 19.040.

When was the opportunity posted?

The opportunity was posted on April 12, 2023.

What was the original application closing date?

The original closing date listed is June 11, 2023.

Who is eligible to apply?

Eligible applicants are listed broadly as "Others." The opportunity states that full eligibility parameters and required documentation are referenced in the complete announcement under the related documents section.

Are there additional required documents or eligibility details not included here?

Yes. The summary indicates that full eligibility parameters and required documentation are in the complete announcement under the related documents section.

What is the primary communication goal of bringing journalists to program sites?

The goal is to enable credible, firsthand reporting by giving journalists direct access to U.S. government-funded programs in India, their beneficiaries, and senior Mission India principals who can explain the programs' rationale, objectives, and outcomes.

Will the Embassy be involved in selecting participant profiles or shaping event goals?

Yes, the description indicates coordination with the U.S. Embassy Public Diplomacy Section, including alignment on messaging goals and participant profiles.

Are the press engagements intended to be on-the-record?

The description states that events should arrange on-the-record opportunities with senior Mission India principals.

What kinds of sites are envisioned for visits?

The program envisions visits to sites where American-funded initiatives are being implemented in India, enabling journalists to observe programs in practice and meet beneficiaries.

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